But this extremely decentralized, “everyone make your own” approach wasn’t sustainable. We wanted to make it possible for listeners to access Spotify anywhere.Ī lot of great work went into these ground-up efforts, and we’re still using parts of these systems today. This was in part due to a new company strategy: ubiquity. Now we were also designing for cars, smartwatches, speakers, and even smart fridges. The days of designing for mobile and desktop were long gone. In 2018, Spotify continued to grow, and fast. After a while, we saw that having a centralized design systems team didn’t fit with this way of working. Spotify values “aligned autonomy” and empowers teams (squads) to make their own decisions. Why? It comes down to how the organization is set up. This was great for consistency, and many companies find that a centralized team works for them. The team refreshed Spotify’s look and feel, standardized many of our components across mobile and desktop, and grew from a handful of people to 30+ full-time engineers and designers.īut there was a catch: GLUE was a single, centralized team. And every experience was unique.The GLUE design system was a success in lots of ways. And of course, they shared their musical snapshot, driving 2018 Wrapped to be Twitter’s top Global Trending Topic on launch day.
Over 20 million fans visited the campaign site on the first day alone, to discover their stats, top artist, collect personalized playlists, and uncover more unexpected insights.
It's filled with sublime color combination for your next thing, enjoy! With 2018 Wrapped, Spotify invited both artists and fans to explore and celebrate their year in music. That's beautiful! I decided to share the entire set of Spotify 2018 Wrapped as a color inspiration. Imagine crossing 20+ millions of fans visited the campaign site on the first day alone. I personally loved the UI layouts and especially getting the data on which songs I listened the most during the past year. If you are a Spotify user, you must remember their insanely beautiful 2018 Wrapped where each year, this initiative will attract quite a buzz on social media.
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